Staff Writer Eagles, Rockets set to play for the division’s top spot Middletown North keeps rolling along This Friday night, the chase for the Shore Conference’s Federal Division championship faces its most important juncture, when the division’s last two undefeated teams square off at the “Swamp” at Middletown High School South. The host Eagles sit atop the competitive division at 4-0 after getting by Ocean 13-0 Friday in Middletown. Eagles’ QB Brandon Kennedy led the way once again, rushing for 199 yards and a touchdown on 20 carries as the Eagles avenged a loss to the Spartans in last year’s CJ Group III playoffs. The Eagle defense continued its impressive play, holding the 1-3 Spartans to just 138 total yards, allowing the South crowd to revel in another dominant effort. But the South faithful know full well what’s looming this weekend, when the undefeated Raritan Rockets come to town. The idle Rockets had a week off to prepare for this key divisional matchup, pitting the top two team against each other in what could decide the division championship. Raritan has been licking its chops at this game after surprising Long Branch two weeks ago, and should be ready to attempt another upset against the No. 3 Eagles. But beating a Long Branch team without its top player (injured QB/linebacker Berkeley Hutchinson) and toppling the mighty Eagles on their legendary home field are two very different tasks. In recent years, the Eagles have been virtually unbeatable at the “Swamp,” especially in games of great significance. If first-year coach Derek Sininsky’s Rockets escape with a win this week, people will have to begin to believe that this Raritan team is a legitimate contender come state playoff time. Game time on Friday is 7 p.m. Elsewhere in local action, the Shore Constitution-leading Middletown North Lions will be back in action at Neptune, after getting by Central Regional 13-6. Once again it was junior tailback Billy Lyons leading the way (23 carries for 158 yards, two touchdowns), as the fifth-ranked Lions remained undefeated. Lyons has been the workhorse for North once again and continues to lead his team to victory. A win this Saturday at Neptune would put the Lions in great shape in the division race with an important matchup with second-place Lacey looming ahead the following week. The St. John Vianney Lancers will also be back in action this Friday, as they face Monsignor Donovan, fresh off their 27-7 domination of Red Bank Catholic. The Lancers capitalized on six RBC turnovers on Friday as QB Kyle Williams threw for three touchdowns to lead Vianney to its second win of the year. Vianney is now in the middle of the pack of the Shore Liberty Division, trailing undefeated Manasquan and Wall (both 4-0), and Point Boro (3-1). Game time in Toms River is 7 p.m. As for the Keyport Red Raiders, their chances for another Shore National Division title took a severe hit on Saturday as they fell to the surprising Garnet Gulls of Point Pleasant Beach, 14-6. The game, which began on Friday but was suspended until Saturday due to lightning, saw the Red Raiders struggle to get anything going offensively, as the Point Beach defense hung on for the win. The loss dropped Keyport to 2-2, entering the Red Raiders bye week this week. The Holmdel Hornets played to similar results on Saturday, dropping a 13-10 game to an improved Rumson-Fair Haven squad. The Hornets fell to 1-2 entering this Friday night’s game with 2-2 Shore Regional. Game time is 7 p.m. As for Rumson, they will travel to Mater Dei to face the 0-3 Seraphs, who had a bye this week. Game time is 1:30 p.m. The Matawan Huskies also fell this week, dropping a 21-20 heartbreaker to Long Branch on Saturday when the Green Wave defense stopped fullback Tom Corley on a two-point conversion attempt in overtime. Tailback Kevin Davis was brilliant once again for the Huskies, racing for 155 yards and three touchdowns on 21 carries, including an overtime TD which got the Huskies within one. But when the PAT failed, the Huskies dropped to 2-2. Matawan will look to bounce back when they host 0-4 Manchester on Saturday. Game time is 1:30 p.m. By doug mckenzie
Moe says in his tweet that if fuel tanks start running dry on the West Coast, Saskatchewan won’t be stepping in to fill them up.Alberta and B.C. have been at odds over the Trans Mountain project, which was federally approved in 2016 but has been hamstrung by court challenges and permit delays in B.C.Alberta says the expansion is critical to reduce bottlenecks that cost Canada $40 million a day in lost revenue, but B.C. says it remains concerned about potential oil spills on its waterways and coastline. EDMONTON, A.B. — Premier Scott Moe says Saskatchewan will join Alberta in a fight with B.C. over the Trans Mountain pipeline expansion by introducing its own legislation on oil exports.Premier Scott Moe has announced on Twitter that his government will bring in a bill in the coming days that could result in less oil moving to British Columbia. In the coming days, we’ll be introducing legislation to join Alberta in restricting oil exports to BC.If fuel tanks in British Columbia start to run dry because Alberta has turned the taps off, it won’t be Saskatchewan filling them up.#skpoli #ableg #bcpoli #cdnpoli https://t.co/zj3lZvfFld— Scott Moe (@PremierScottMoe) April 17, 2018- Advertisement -Alberta Premier Rachel Notley’s government introduced legislation on Monday that would give the province power to unilaterally reduce exports of oil and natural gas.Advertisement
PASADENA – Overlooking the Arroyo Seco, the 1,500-foot Colorado Street Bridge is distinguished by its quaint, early-1900s architecture and circular seating areas every few yards. The century-old bridge has hosted ceremonies and movie shoots and has earned a place on the National Register of Historic Places. But there is a another, more troubling history involving the bridge. It has been the site of dozens of suicides that date back to shortly after its completion in 1912. The most recent was Sept. 16. Pasadena authorities believe that is when Jose Evaristo Ruelas, 32, of Altadena became the latest person to jump to their death from what some have come to call Pasadena’s “suicide bridge.” That moniker, however, does not jibe with modern-day reality, Pasadena police say. Although no log is kept on the specific number of suicides that have been committed from the bridge over the years, according to information from the Pasadena Police Department, of the 570 suicide-related calls the department handled between January of 1995 and June of 2001, only nine were associated with Colorado Street Bridge. Out of those nine attempts, two were successful. While some reports speculate there could have been more than 100 suicides from the bridge since it was built, a majority of those reported deaths date to the Great Depression. Today, such incidents are much fewer and farther between, police say. Officer Tom Francis, a member of the department’s Homeless Outreach Psychiatric Evaluation (HOPE) Team, recalled taking a call on a possible suicide jumper earlier this year, just weeks after he joined the team. “A call came out about a guy on the bridge who was about to jump, and we were the first ones on the scene,” he said. When he arrived, Francis began talking to the despondent man, who had come from outside the city. “I tried to get him to talk about some positive things,” Francis said. “I just tried to keep dialogue going.” Luckily, Francis said, he was able to diffuse the situation and save the man. Although he and other HOPE Team members say suicide is not a rampant problem in the city, there are many local services available to aid those in crisis. “We have a fair share of people here who feel they need to attempt to commit suicide,” said Officer Victor Cass, who works with the team. “Ideally, the mission of the HOPE Team is to get these calls and intervene and hopefully get them to a medical facility.” Linda Boyd, a program manager with the Los Angeles County Department of Mental Health, oversees several special police-based mental health teams. “Usually when people are thinking about suicide, there’s a part of them which wants to live and a part which wants to end the pain,” she said. “One of the myths about people who are seriously considering committing suicide is that they don’t talk about it, but many do talk about it,” Boyd said. “If anybody’s talking about suicide, or saying that they don’t want to live, please take it seriously.” Along with working with Pasadena’s HOPE Team, the county department of mental health operates psychiatric mobile response teams, which can come to the scene of any crisis. But Boyd said one of the first steps to preventing suicide is noticing the signs – something that can be done by just lending a friendly ear. The department has a crisis hotline with people standing by around the clock. The number is (800) 854-7771. email@example.com (626) 578-6300, Ext. 4586 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREBasketball roundup: Sierra Canyon, Birmingham set to face off in tournament quarterfinalsLe Tip Business Network Group will meet, 7 a.m. at Mimi’s Cafe, 24201 Magic Mountain Parkway, Valencia. Call Lisa Eichman at (661) 297-3333 or visit www.allvalleyletip.com. Nonaerobic workout in a heated pool for joint and muscle conditioning, 10:30 a.m. at the Santa Clarita Valley Family YMCA, 26147 McBean Parkway, Valencia. Call (661) 253-3593. FRIDAY Arthur the Aardvark Story Time, 7 p.m. at Barnes & Noble, 23630 Valencia Blvd., Valencia. Call (661) 254-6604. Karaoke night, 6:30-9:30 at Vincenzo’s, 24504 Lyons Ave., Newhall. Call (661) 259-6733. TODAY Boutique and Youth Expo sponsored by the PTA, 4:30-7:30 p.m. at North Park Elementary School, 23335 N. Sunset Hills Drive, Valencia. Call Tamara Dowling at (661) 263-8709. California Flyers All-Star Cheer Try-outs for ages 12-14, 4-5:30 p.m. at Gymcheer USA, 20724 Centre Pointe Parkway, No. 3, Canyon Country. Call (661) 299-6849. Santa Clarita Corvette Club will meet, 7:30 p.m. at Marie Callender’s, 27630 The Old Road, Valencia. Call (661) 259-4675 SATURDAY Volunteer class, 9 a.m.-noon at the William S. Hart museum, 24151 San Fernando Road, Newhall. Call (661) 254-4584. Pet vaccination clinic will offer low-cost vaccinations for dogs, 9:30-11 a.m. at Santa Clarita Park, 27265 Seco Canyon Road, Saugus. Call the Castaic Animal Shelter at (661) 257-3191. Mother’s Day Story Time and craft, 10 a.m. at Barnes & Noble, 23630 Valencia Blvd., Valencia. Call (661) 254-6604. Highlands School Spring Carnival, 10 a.m.-3 p.m. at the school’s temporary home at Emblem School, 22635 Espuella Drive, Saugus. Call Shannon Smith at (661) 263-6656. Support the Troops Rally, 10 a.m. on the corner of McBean Parkway and Valencia Boulevard in Valencia. Call Kevin at (661) 253-3206 or e-mail firstname.lastname@example.org. Authors Nancy Alspaugh and Mary Ann Halpin will sign “Fearless Women: Midlife Portraits,” noon-2 p.m. at Barnes & Noble, 23630 Valencia Blvd., Valencia. Call (661) 254-6604. Author Harrison Scott will give a presentation on the Ridge Route, 2 p.m. at Saugus Train Station at Heritage Junction, 24107 San Fernando Road, Newhall. Call (661) 254-1275. Santa Clarita Runners Club will meet for a morning run, 7 o’clock in the parking lot at Starbucks, 26415 Bouquet Canyon Road, Valencia. Call (661) 294-0821 or visit www.scrunners.org. Free wellness workshop will present research about stubborn weight, fatigue and hormone imbalance, 10-11:30 a.m. at the office of Dr. Larry Cart, 24868 Apple St., Suite 101, Newhall. Call (661) 284-6233. Karaoke night, 8 o’clock at VFW Post 6885, 16208 Sierra Highway, Canyon Country. Call (661) 252-6885. To submit an event for the Daily News calendar, contact Sharon Cotal two weeks prior to the event at (661) 257-5256.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
Franck Kessie 1 Atalanta midfielder Franck Kessie was all set to join Sunderland this summer but he was unable to obtain a work permit, according to his agent.The 19-year-old has been tipped for big things this season and he already has four goals to his name in three games.The Ivorian has also recently broken into his national team and Sunderland were ready to bring him to England this summer.But now Kessie’s agent, George Atangana, has revealed that his client’s Premier League dream was stopped as he couldn’t secure a work permit.“I can confirm now. It was all done, but the transfer was not possible for a regulation of the Premier League,” Atangana told Calciomercato when asked about a move to Sunderland.“He does not meet the 75% attendance for the national team for a single appearance. He has made four and would need five to be welcomed in the Premier League.”
Andy Brassell and Lars Sivertsen round up the week’s football stories from across Europe.Plus, they are joined by guests from around the continent to preview all of this weekend’s action.
It’s that time of year again… no not the Coca-Cola Christmas Truck, not the John Lewis advert… the Celtic Christmas advert. In previous years we have seen some eye-opening sights, none more so than Leigh Griffiths dressed as an elf. Surely they can’t top that today? Well check out their 2017 effort in our social media section below and decide for yourself.Elsewhere there has been a lot of talk surrounding whether or not Peru will be allowed to go to the World Cup and if not who would replace them. If their football association is put under the control of the Institute of Sport, as proposed, then FIFA may choose to exclude them for meddling with the rule book.Some want Italy to get their place instead, others say it’s only fair if New Zealand get it, others say there’s no chance Peru will get the boot.Us? We’re saying Scotland should get it. Obviously.
South African canoeing development programmes have produced some outstanding successes since 1994, with initiatives like the RMB Change A Life Academy at Nagle Dam outside Pietermaritzburg producing champion paddlers from formerly disadvantaged backgrounds.Now, the Development Academy at Natal Canoe Club (NCC) in Pietermaritzburg is introducing the sport to young children and making huge inroads.With support from the KwaZulu-Natal Department of Sport and Recreation, the programme, which began in April, has so far hosted 1 100 children, and the response has been very encouraging.Sam Phungula heads up the project. He, in turn, answers to Thuthu Manyathi, who oversees the entire development programme. This includes the NCC Development Race, a Dusi Canoe Marathon seeding event, which was recently held for a second time.‘THEY ARE LOVING IT’The Natal Canoe Club’s Development Team has introduced over 1 100 children from previously disadvantaged backgrounds to canoeing since April 2013At a recent open day, Phungula spoke about the programme’s successes. “It’s pretty exciting. There are a lot of children who have been taking part and they are loving it,” he said.One of the most notable successes has been the number of girls the project has attracted. “They are the type of people that really want to do this, but they are the ones that are facing the biggest challenges. Since they’re coming from the townships, which are far from here, their parents are concerned about the distances,” Phungula said. The NCC, however, looks after transport for the children.“Most of the girls say they really enjoy the sport a lot, which is good. They’re telling me that in two years’ time there will be many girls participating in the Dusi Canoe Marathon. I am very happy about that,” commented NCC Development Academy member Candy Mavundla, who completed the Dusi Canoe Marathon in a K1 boat for a first time earlier this year.‘I REALLY ENJOY THAT RESPONSIBILITY’“There are many people who are moved to do the sport,” she continued. “Sometimes they even come to my house and say ‘Candy, we also want to come and join your sport’, so I tell them what they need to do. I really enjoy that responsibility.”Participants in the project are taught water safety and how to paddle in guppy boats without paddles before they progress to boats with paddles.A rotational policy splits groups of 40 into two, with one out on the water and the other on land where paddling is discussed and general fitness taken care of. After the sessions the children feast on muffins prepared by Sam Phungula and are provided with transport home.“This programme has given the Development Team such a sense of responsibility and ownership. They are 100 percent responsible for it. It’s very gratifying to see,” said NCC general manager Brett Austen Smith.“I enjoy this a lot, a lot, a lot,” smiled Candy Mavundla. “It has been teaching me about leadership, especially with the coaching, because next year at university I will be doing sports management.”‘SOMETHING DIFFERENT ABOUT THEM NOW’Participants in the project are taught water safety and how to paddle in guppy boats without paddles before they progress to boats with paddles (Images: Brad Morgan)Sam Phungula agreed. “The leadership skills in every one of us have grown a lot. We can talk to people now, we can handle people, even big numbers.“It is very rewarding. Even for the young guys, who are still at school, but are involved in the project, there is something different about them now.”The NCC Development Team has not restricted its involvement with communities to paddling alone. They also took on a community project to assist at an old age home in Imbali. “It has been something different for most of us who have never done something like that,” Phungula said. “We plan to do a community project every year.Reflecting on the visit to the old age home, he added: “We saw something different, something we are not used to seeing, like sick people. It taught us a lot.”COMMUITY LEADERSWatching the children enjoying themselves on the water, Austen Smith pointed out a young boy, not yet 10 years of age. “This chap has been here a few times. He is one of our regulars and you can see how comfortable he is now. He is one of the self-imposed community leaders now. He helps the other guys and tells them what to do. We’ve got a couple of leaders coming out of the communities,” he said.The next step for the NCC development programme will be to unearth some talented paddlers who can go far in the sport. With a club that won four of the six world titles South Africa claimed at the ICF Marathon World Championships in Denmark in September, talented and committed youngsters will find a way to shine.First published on SouthAfrica.info – Brand South Africa’s information gateway to South Africa
Posted on 14th May 2018Digital Marketing FacebookshareTwittertweetGoogle+share Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business.Using PPC to drive calls is a common tactic in any considered purchase category where the cost of the product or service tends to exceed $500 and the stakes are high. Financial services, insurance, travel and home services are just a few industries where conversions frequently happen over the phone, and marketers spend a lot of time and money driving high-intent shoppers to call. In fact, Invoca surveyed banking customers and found that 93 percent of consumers who took out a loan of $100,000 or more made at least one call while evaluating options.The problem is, there are many potential pitfalls for marketers who drive prospects across channels, particularly from online to offline, digital to the phone. Here are five of the most common mistakes search marketers make when driving calls with PPC.Driving support calls with marketing budgetThis question keeps many search marketers up at night: “What if I’m spending thousands of dollars of our paid search budget to drive calls to the support call center?” It happens more often than you think. When someone who needs help searches for your company on Google, they’ll call the first number they see. Which could be the number in your paid search ad that’s supposed to be driving conversions, not support calls.If you’re worried about the expense of handling those calls, consider this: For businesses in considered purchase industries, bidding on high-value keywords like “life insurance” can drive prices to $50 or more per click. This not only means that the marketing team is taking a big financial hit, it negatively impacts the customer experience because their calls are also going to the wrong place. They then have to get transferred or call a new number to get help. This upsets customers, marketing budget is burned, and everyone loses.To put this in perspective, a leading US insurer that recently implemented Invoca’s call intelligence solution found that more than 50 percent of inbound calls driven by paid search were support inquiries, not sales opportunities.In order to avoid this scenario, you have to break down the call center-marketing data silo. Marketing needs to be able to act on call-tracking data now, not a month from now. The best way to do this is by leveraging advanced artificial intelligence and natural language understanding (NLU) technology to speed up and digitize the feedback loop between the contact center and the marketing teams. Instead of listening to calls manually, marketing can tap into real-time voice analytics, automatically understand caller behavior and intent and integrate those insights to digital advertising platforms. This shared data set establishes a foundation for improved cooperation between marketing and contact center teams.Not designing ads to drive callsJust popping a phone number into a paid search ad isn’t enough to drive calls that result in conversions. Besides siloed data, poor ad design is one of the most common reasons your PPC is driving low-quality calls.To design paid search ads that drive high-intent shoppers to call, start by using language in your ads that makes it clear why the person should call. For example, if you’re an HVAC installer and your goal is to get more estimate appointments, say “Call Now for a Free In-Home Estimate!” If you are a mortgage broker trying to give more rate quotes, say “Call for a No-Risk Rate Quote Today.”Casting a wide net will only help you catch bad calls. Remember that with call-only ads you just have two description lines and a URL to work with and no headline. Focus on making your copy concise and aligned with your goals. To get more out of the space, you can also use the URL to display a call to action or other information.Failing to optimize campaigns for callsThis one seems obvious, but you have to remember that digital campaigns that drive calls require a different approach from campaigns that drive clicks. Dig into reports and look at the top keywords that are driving phone calls. To make sure you are homing in on high-quality calls, don’t just count the number of calls. Look at qualifiers like call duration to nail down conversions, then optimize your bids to ensure keywords generating the most quality calls will get top ad position.Additionally, you may want to consider upping your PPC spend. Keep in mind that calls convert at 10x the rate of clicks and are typically much more valuable conversions. A higher spend on your call campaigns could be worth the extra investment.Missing out on peak timesCall volume for most businesses fluctuates throughout the day and night. People probably won’t call for a mortgage quote at 2 a.m. on Saturday, but they will light up the phones at 9 a.m. on Monday. Analyze call data in Google AdWords, Google Analytics, or a third-party tool to spot peak days and times for phone calls. Then, confirm that these are quality calls from prospects. This can be done by looking at call duration or by using a call intelligence platform to get deep conversation analytics so you know exactly what happens on each call. From there, you can increase bid modifiers to make sure your call ads appear during those times.No visibility into callsHow long does it take your marketing organization to get actionable data from a call? A week? A month? Never? This is the biggest blind spot that many digital marketers who need to drive calls face. You put a massive amount of spend into paid search to drive calls, but the second a customer goes offline to the phone, you have no idea what happens, or it’s days or weeks before you get data to fill in the blanks. Which, in your world, might as well be a decade.While you may eventually be able to check the box for that conversion being driven by a digital campaign, you probably have no data on keywords and nothing to work with on retargeting. That means you could be dumping budget into ads and keywords that don’t work, turning off ones that do work and wasting money retargeting customers who have already converted on the phone. This isn’t just bad for your marketing budget, it’s a bad experience for your customers.Phone conversations provide a wealth of insight about your customers, their needs and preferences. Call intelligence solutions like Invoca fill in that marketing blind spot between digital and the phone call, giving you the data you need to optimize campaigns and keywords and to precisely retarget (or suppress) customers depending on what happened on the call. This allows you to retarget people based on the call outcome by syncing call data with your retargeting campaigns and RLSAs (retargeting lists for search ads). This way, you can retarget unconverted callers with a special offer, or converted callers with an upsell offer.Either that, or you guess. And I don’t know a lot of marketers who rely on guessing these days.Download the e-book “How to Increase Calls from Paid Search: 10 Guaranteed Tactics” to learn how to capture key caller data and optimize your campaigns, bidding and targeting strategy and increase marketing ROI.The post Driving calls with PPC: 5 mistakes most search marketers make appeared first on Marketing Land.From our sponsors: Driving calls with PPC: 5 mistakes most search marketers make HomeDigital MarketingDriving calls with PPC: 5 mistakes most search marketers make Driving calls with PPC: 5 mistakes most search marketers makeYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019
I have served in various roles in my last 22 years with Intel, both in the business units and in IT, driving transformative change. Currently, I am leading the digital transformation of Intel’s supply chain in IT. As described in the 2018-2019 Intel IT Annual Performance Report, “Driving the Digital Enterprise Transformation,” we are applying the power of data and artificial intelligence (AI) to modernize our supply chain processes and architecture in the face of an ever-changing business and technology landscape.Of course, we’ve been optimizing Intel’s supply chain for a decade, and Intel has been on the Gartner Top 10 Supply Chain list for several consecutive years. But we’re going further to orchestrate the supply chain across Intel’s business units, using analytics to create a supply chain that is responsive to customers’ needs. AI can tell us what the customer wants and enables us to put that signal in our entire end-to-end business process.Artificial Intelligence Is a Must-Have in Our Digital WorldIntel’s supply chain is exceedingly complex and sophisticated. For example, it includes several hundred facilities in over 60 countries, nearly 20,000 suppliers, and thousands of customers. Each year, we fulfill one million orders and ship one billion units. In addition, Intel’s new business growth has dramatically increased our supply chain complexity. Today we have a hybrid supply chain, meaning there’s a mixture of in-house and outsourced manufacturing. Instead of high-volume, low-mix product, we’re seeing more highly variable product demands. Our factories will be creating 10 nm products while still producing 14 nm products.Our customer landscape is also changing, requiring us to accommodate new safety standards, laws, and regulations associated with various verticals, such as government, automotive, and healthcare markets. The bottom line is that we need to modernize, standardize, and simplify end-to-end, and rely on analytics more than ever so we can plan and synchronize everything.By harnessing the power of AI, Intel can leapfrog ahead of the competition. That is really what we’re trying to do. We are working with Intel’s Corporate Data Office (CDO) to get the data foundation in place so we can use AI in analytics. We are also building on that momentum by integrating financials, sales and marketing, and supply chain into a single analytics platform. This integrated platform will enable Intel to make optimized, real-time decisions.Focus on the Business Need: Strategic Differentiation in the Supply ChainToo often, companies start a digital transformation by talking about technology. But we have found that to create competitive advantage you have to lead with strategic goals, then focus on business process, and only then should you talk about technology.As I see it, the following five items are key to our success in transforming Intel’s supply chain:Start with top-down alignment.Set clear, measurable strategic goals.Partner with the business units by moving from the back room to the board room.Simplify the platform by taking advantage of software-as-a-service (SaaS) innovations that are available for non-differentiating tasks.Focus investments and customizations on Intel’s strengths, which are our factories and our intellectual property.Create the Right Supply Chain Synergies to Achieve ResultsWe have formed a strategic partnership between sourcing, planning and logistics, and IT. It’s a triad that combines people, end-to-end processes, and technology. IT is a fantastic strategic partner to the business units because 1) we are familiar with the technology that runs the company and the supply chain, and 2) we are in a unique position to see the end-to-end processes.Over the last year of our supply chain transformation journey, we’ve accomplished two very exciting goals:Optimized sourcing. We consolidated multiple purchasing processes and technologies onto a standard enterprise resource planning (ERP) platform and then combined that with the innovation of the cloud, SaaS, and a hybrid on-premises solution. Standardized business processes have helped to increase negotiating power, maintain the right inventory in the right place, and decrease scrap. Design engineers now have a menu of materials that have already been vetted by our supply chain analytics for availability, price, and risk. This streamlines the product design process.Configure-to0order. Increasingly, Intel will sell not just hardware, but hardware/software combinations. For example, Intel® Rack Scale Design customers need to be able to pick from a menu so Intel can build exactly the product they want—from the hardware stack all the way up through the data center. We have demonstrated that true pull demand—configure-to-order—is possible. Our Intel Rack Scale Design proof point is a compass for many of Intel’s business units, including those working on the Internet of Things (IoT), Intel® Silicon Photonics, and all the data-centric businesses that we’re betting the company’s future on.Our supply transformation with AI has already provided USD 58 million in savings associated with inventory optimization, and has increased our warehouse planning to 95 percent accuracy. We are now integrating our original design manufacturing supply network (external suppliers) into our models to further facilitate configure-on-demand as well as reduce the time it takes to make design changes.Planning the Next Leg of our Supply Chain Transformation JourneyWe plan to apply what we learned about sourcing/purchasing to other areas of the supply chain. That is, standardize and simplify the end-to-end transportation process. This will allow the Intel personnel who negotiate contracts and pick the sea lanes to optimize their decisions based on availability and cost. We anticipate that this will save Intel hundreds of millions of dollars.We’re also encouraging Intel IT staff to embrace our partnership with the business units. Modern IT personnel need more than technology skills—they need to have business savvy, understand Intel’s customers, and be able to act as an influencer and a change agent. On top of these soft skills, they need to acquire modern technical skills, such as AI and data science, in-memory databases and distributed file systems, and SaaS and the cloud.Want to Learn More?You can find more details about how Intel IT is transforming Intel’s supply chain by reading the 2018-2019 Intel IT Annual Performance Report, “Driving the Digital Enterprise Transformation.”